I led the marketing launch of the new MBA degree at Hamline University, coinciding with a renaming of the Hamline School of Business. The primary objective was to recruit students to the MBA program.
Results
In its first year, the Hamline MBA was the third largest of 14 programs in Minnesota, second only to the U of M/Carlson School of Management and St. Thomas.
Elements
- Market research
- Marketing plan
- Theme
- Key messages
- Content
- Design
- Art direction
- Measurement
Audiences
- Potential students
- Current students
- Alumni
- Media
- Public
- Faculty
- Staff
- Board members
Products
- Advertising
- Print materials
- Web and email
- Social channels
- Photography
- Public relations
- Events