I led a comprehensive redesign of Hamline University’s 18,000-page website (reducing it to 4,500!). The objective was to support recruitment and enrollment while serving multiple audiences and performing essential business functions.
Results
- 243% increase in traffic to admission sites
- 445% increase in direct traffic to MBA page
- Site reduced to 4,500 pages
- Average visitor time on site increased by 38%
Elements
- Functionality
- Architecture
- User interface
- Design
- Content
- Media
- SEO/SEM
- Measurement
Audiences
- Potential students
- Current students
- Academics and researchers
- Athletics fans
- Alumni
- Donors
- Public
Partners
- Marketing
- IT
- Admissions
- Academics
- Libraries
- Alumni Relations
- Development